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Feature Spotlight

Fill Your Diary: Client Retention and Acquisition

A full diary comes from two places: keeping existing clients on a regular schedule and bringing in new ones. GroomSlot has tools for both.

Fill Your Diary: Client Retention and Acquisition

Keep Every Client on Track

GroomSlot tracks when each pet is due for their next groom based on the service they had and the rebooking window you set. When a client goes overdue without a booking in the diary, they show up in your overdue list.

From there you can reach out in bulk - a single message to all overdue clients via WhatsApp, SMS, or email with a link to rebook. Clients who might have drifted are reminded you exist before they go looking for someone else.

You can set different rebooking cycles for different services, so a full groom might trigger a 6-week reminder while a tidy-up triggers 4 weeks.

Attract New Clients with Referral Discounts

Your existing clients are your cheapest acquisition channel. GroomSlot's discount feature lets you create referral codes in seconds. Share a code with existing clients to pass on to friends, and the new client applies it at checkout. No spreadsheets, no manual tracking.

Discount codes can also be used for seasonal promotions, first-visit offers, or any other reason you want to give a client a reason to book.

Build Your Google Reviews

Google Business Profile reviews are one of the most powerful ways to attract new clients searching locally. The problem is most groomers forget to ask, or it feels awkward in person.

GroomSlot can send automated review requests after every appointment - a short, friendly message with a direct link to leave a review. Your review count grows consistently without you having to remember to ask or follow up.

Three ways to grow your diary

Overdue Client Tracking

See exactly which clients are overdue and reach out in bulk by WhatsApp, SMS, or email - with a direct link to rebook before they go looking elsewhere.

Referral Discount Codes

Create a discount code in seconds and share it with existing clients to pass on. New clients apply it at booking - no manual tracking, no admin.

Automated Review Requests

Send automatic review requests after every appointment to grow your Google Business Profile reviews - without having to remember to ask.

Common Questions

Frequently Asked Questions

Does the bulk message go to everyone?

No. It only sends to clients who are overdue and don't already have an upcoming appointment in your diary - so you won't message someone who is already booked in.

Can I set different rebooking cycles for different services?

Yes. You can set the target frequency for each service independently - so a full groom and a nail trim can have different overdue windows.

How do discount codes work?

You create a code in GroomSlot and share it however you like - in a message to existing clients, printed on a card, or added to your booking confirmation. New clients enter it at checkout and the discount is applied automatically.

When are review requests sent?

Review requests are sent automatically after an appointment is completed. You can configure the timing and message content to match your style.

Can I turn this off for specific clients?

Yes. Any pet profile can be opted out of retention messages with one toggle, so clients who prefer not to receive reminders are never contacted.

Ready to fill those empty slots?

GroomSlot gives you the tools to keep existing clients coming back on schedule and attract new ones - overdue reminders, discount codes, and automated review requests, all in one place.