Keep Every Client on Track
GroomSlot tracks when each pet is due for their next groom based on the service they had and the rebooking window you set. When a client goes overdue without a booking in the diary, they show up in your overdue list.
From there you can reach out in bulk - a single message to all overdue clients via WhatsApp, SMS, or email with a link to rebook. Clients who might have drifted are reminded you exist before they go looking for someone else.
You can set different rebooking cycles for different services, so a full groom might trigger a 6-week reminder while a tidy-up triggers 4 weeks.
Sell the Extras You Forgot to Mention
Customers who book online add an extra about one time in five. When the groomer books them in, it drops to under one in ten, because nobody asked. When you add a booking yourself and leave the extras off, GroomSlot's confirmation email invites the customer to add them. They tick what they want on a simple page, and it goes straight onto the booking: price, finish time and a notification to you. Only extras that fit the time you have free are offered, and nothing is charged online.
For the appointments already in your diary, the Opportunities tab looks at the next two weeks, finds the ones with time to spare, and suggests the extra each customer is most likely to say yes to. Offer it by WhatsApp or email in one tap, or do a whole day at once.
Attract New Clients with Referral Discounts
Your existing clients are your cheapest acquisition channel. GroomSlot's discount feature lets you create referral codes in seconds. Share a code with existing clients to pass on to friends, and the new client applies it at checkout. No spreadsheets, no manual tracking.
Discount codes can also be used for seasonal promotions, first-visit offers, or any other reason you want to give a client a reason to book.
Build Your Google Reviews
Google Business Profile reviews are one of the most powerful ways to attract new clients searching locally. The problem is most groomers forget to ask, or it feels awkward in person.
GroomSlot can send automated review requests after every appointment - a short, friendly message with a direct link to leave a review. Your review count grows consistently without you having to remember to ask or follow up.
Four ways to grow your diary
Overdue Client Tracking
See exactly which clients are overdue and reach out in bulk by WhatsApp, SMS, or email - with a direct link to rebook before they go looking elsewhere.
Referral Discount Codes
Create a discount code in seconds and share it with existing clients to pass on. New clients apply it at booking - no manual tracking, no admin.
Automated Review Requests
Send automatic review requests after every appointment to grow your Google Business Profile reviews - without having to remember to ask.
Extras Offers
Booked someone in and forgot the nail trim? The confirmation email asks for you, and the Opportunities tab shows which appointments have time for an extra. The customer adds it themselves and it goes straight onto the booking.
Frequently Asked Questions
Does the bulk message go to everyone?
No. It only sends to clients who are overdue and don't already have an upcoming appointment in your diary - so you won't message someone who is already booked in.
Can I set different rebooking cycles for different services?
Yes. You can set the target frequency for each service independently - so a full groom and a nail trim can have different overdue windows.
How do discount codes work?
You create a code in GroomSlot and share it however you like - in a message to existing clients, printed on a card, or added to your booking confirmation. New clients enter it at checkout and the discount is applied automatically.
When are review requests sent?
Review requests are sent automatically after an appointment is completed. You can configure the timing and message content to match your style.
Can I turn this off for specific clients?
Yes. Any pet profile can be opted out of retention messages with one toggle, so clients who prefer not to receive reminders are never contacted.
Can customers add extras after they have booked?
Yes. When you add a booking yourself with no extras, the confirmation email includes a link where the customer can add them. The extra goes straight onto the booking and is paid on the day. Customers who book online already choose extras as they book, so they are not sent the link.