Dog Grooming Prices UK: What Groomers Actually Charge (2026 Data)
Most articles about dog grooming prices are guesswork. This one is not. The numbers below come from more than 480 real, live service prices set by grooming businesses across the UK on GroomSlot, as of September 2026. No surveys, no estimates: these are the prices groomers actually charge on their booking pages today.
If you want to compare your own list against the market, our free dog grooming price list generator uses the same live data and builds you a professional price list in minutes.
UK Dog Grooming Prices at a Glance (2026)
Live prices from 483 services at UK grooming businesses, September 2026. The typical range is where the middle half of all prices sit.
| Service | Typical range | Middle price | Average | Based on |
|---|---|---|---|---|
| Small dog full groom | £35 - £54 | £40 | £45 | 131 services |
| Medium dog full groom | £40 - £60 | £50 | £50 | 83 services |
| Large dog full groom | £50 - £74 | £60 | £63 | 116 services |
| Puppy intro groom | £28 - £40 | £35 | £36 | 53 services |
| Nail trim | £10 - £15 | £15 | £15 | 63 services |
| Teeth cleaning | £20 - £35 | £25 | £27 | 37 services |
A quick note on reading these: the typical range is where the middle half of groomers sit. A quarter charge less than it, a quarter charge more. Being outside the range is not wrong - it usually comes down to your area, your experience, the coats you specialise in, or running a mobile service.
Full Grooms: Why Size Bands Only Tell Half the Story
The gap between a small and large full groom looks tidy on paper, but what a size band is really trying to measure is time. A small wire-haired terrier with a matted coat can take longer than a short-coated Labrador twice its size. The groomers at the top of each range are usually the ones pricing by breed and coat condition rather than a flat size band.
That is also why doodle crosses cause so many pricing arguments. A cockapoo booked as a "medium dog" at £50 can be two and a half hours of de-matting. If one breed is eating your margins, price that breed separately.
Puppy Grooms: Priced to Build a Client, Not a Margin
Puppy intro grooms mostly sit between £28 and £40. Most groomers treat them as an investment: a calm first visit creates a client who comes back every six to eight weeks for a decade. The mistake is letting the puppy price hang around after the puppy has grown. Set an age cut-off (12 months is common) and agree the follow-on price at the first visit.
Nail Trims and Teeth Cleaning: Small Prices, Big Footfall
Nail trims are the most consistent price in grooming: half of all services sit at exactly £10 to £15. On their own they barely cover opening the door, which is why many groomers use them as a walk-in service between grooms or include them in every full groom. Teeth cleaning varies more, from £20 to £35 depending on how it is done, and is most often sold as an add-on.
What Actually Moves Grooming Prices
- Region: London and the South East typically sit 15 to 25% above the national figures in this table; rural areas often sit below.
- Coat and condition: de-matting, hand-stripping and show trims justify a premium because they are hours, not minutes.
- Mobile service: mobile groomers typically charge £10 to £25 more than a comparable salon groom, covering the van, fuel and the convenience clients happily pay for.
- Experience and demand: a full diary is the clearest signal you are underpriced. If you are booked six weeks out, the market is telling you something.
How to Set Your Own Prices From These Numbers
Start from what an hour of your time costs, not from the table. Add up rent or van costs, insurance, products, utilities and the wage you want to pay yourself, divide by the hours you can realistically spend grooming, and that is what every hour needs to earn. Then check the result against the ranges above: inside the typical range and covering your costs is a healthy place to be.
We cover the full method in how to create a dog grooming price list without undercharging, and the price list generator will do the benchmarking for you.
One last thing: review prices yearly, give clients four to six weeks' notice, and never apologise for a price that reflects the work. The data above says most of the market has already moved; the groomers losing money are the ones still charging what they charged in 2023.